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Measure Insight System

Giving you the insights needed to take effective marketing actions

When you look at your analytics numbers, does it feel like your decoding the matrix?

You stare at your reports, but they don’t give you the answers you need.

On top of that, your e-commerce and Google Analytics numbers don’t agree, so now you don’t trust your numbers.

You’re constantly guessing, trying different things, burning through money, not sure what’s working, and what’s not.

Marketing Crossroads

Your Measurement Needs Direction

Most businesses think Google Analytics will automatically give them the necessary marketing insights.

But it doesn’t work that way.

Google Analytics and other platforms are great at collecting and reporting generalized data, but to collect and report useful data you need to direct your measurement with a plan.

Without a plan, you’re just collecting data.

An effective measurement system combines a custom plan with industry-leading measurement tools to collect and report the specific data that aligns with your marketing goals so you can make data-informed decisions.

Measurement Insight System + Industry-Leading Analytics Tools = Actionable Insights

That’s what the Measure Insight System does. It’s a strategy-first framework focusing on user behaviors, so you have the answers you need to all your marketing questions.

Because if you listen, your website users will tell you what they want. And you listen by measuring.

The Measure Insight System uses industry-leading platforms like Google Analytics 4, Google Tag Manager, Looker Studio, and others to gather and display actionable insights.

But unlike other measurement agencies, we use them in combination with a custom plan and framework that combines your entire marketing system: Emails, Ads, CRM, Website Data, etc., into a single source of truth. We measure what matters to your business, extracting valuable insights from campaigns, engagement, attribution, and more. Putting it in a custom dashboard so you can see at a glance what’s working, what’s not, and what actions you should take next.

  • No more data overload.
  • No more analysis paralysis.
  • No more guessing.
  • No more staring at charts for hours.
  • No more marketing in the blind.

Behaviors Are Numbers

The measure insight system focuses on user behaviors. Technology may change, but people’s behavior doesn’t.

Knowing what users like and don’t like about your marketing exposes issues and highlights opportunities, allowing you to fine-tune your campaigns, ads, funnels, website, giving you a significant advantage over your competition.

Knowing customer preferences helps you improve your products and services and predict future trends.

Some of the Benefits of the Measure Insight System:

  • Know at a glance which of your marketing tactics, funnels, and channels are working, which are not, and what they are costing you.
  • Have complete visibility of how users are moving through your funnels. Know where they are dropping off, so you can make quick adjustments.
  • Know where your users are coming from so you can increase what is working.
  • Uncover hidden revenue opportunities that can increase your revenue and growth.
  • Make faster, more impactful marketing decisions without the second guessing.
  • Get great insights on user behavior. Don't just know they made it to a certain page, know what they did on that page.
  • Quickly know where your marketing is failing and where you need to optimize. You don't know something needs to be changed if you don't measure.
  • Know which ads convert best, so you can spend your ad money on what works and cut off what doesn't.

Get Complete Visibility

The Measure Insight System is Composed of 3 Parts: Plan, Build, and Launch

1

 

 

The Plan Phase 

We work out what questions you need answered, what information needs to be collected to get those answers, and what actions to take based on the answers you will get. 

2

 

 

The Build Phase 

We build out your measurement system, customizing the measurement tools to get those answers, and making sure all of your traffic sources are properly identified.

3

 

 

The Launch Phase 

We listen to the trends and patterns from the measurement we set up. We fine tune your Measure Insight System and show you how to get the insights you need.

The Measure Insight System is a 3 month system that covers your measurement from a-to-z. At the end of the 3 months, you have a measurement system where just going through the activities produces reliable revenue growth and profits. You have the answers you need, and know what actions to take to improve your marketing.

What's Included In The Measure Insight System?

Full Analytics Audit

We audit your current measurement system: Your Google Analytics 4 setup, Google Tag Manager setup, cart system, website, funnels, etc., so we can see what's working and what's not, and what can be improved.

Customized Measure Insight Plan

We use our QIA process to build a plan tailored to give you the answers you need, to take the most effective marketing actions for your business.

Measurement System Setup

We set up your Google Analytics 4, Google Tag Manager, Google Looker Studio, and any other measurement tool necessary for you to get the answers you need to make effective marketing decisions.

Interactive Dashboard

We build a customized interactive dashboard that centralizes all the answers you need in one place, so you can spend your time making business moves instead of pouring over endless numbers.

Full Analytics Audit

We review your current measurement system, your website, funnels, tech stack, etc., so we can see what's working and what's not.

Customized Measure Insight Plan

We use our QIA process to build a plan tailored to give you the answers you need, to take the most effective marketing actions for your business.

Measurement System Setup

We set up your Google Analytics 4, Google Tag Manager, Google Looker Studio, and any other measurement tool necessary for your business to get all the answers it needs to make effective marketing decisions.

Interactive Dashboard

We build you customized interactive dashboards that give you the answers you need to take effective marketing actions at a glance. So you can spend your time making business moves instead of pouring over endless numbers.

Here's a typical timeline for The Measure Insight System:

Month 1: Audit Your Analytics Setup and Develop a Custom Measure Insight Plan

The first month we audit your current analytics setup and get to know your customer journeys, your offerings and what questions you want to have answered about your marketing. We start creating a traffic tagging strategy so you know where all your traffic is coming from. Then we create a customized Measure Insight Plan that will give you the insights you need to make actionable decisions and reach your business goals. 

audit planning analytics measurement services
build testing analytics measurement services

Month 2: Build-out Your New Measure Insight System

During the second month, we build out your Measure Insight System. We set up your measurement tools, including Google Analytics 4 and Google Tag Manager so you can start collecting trustworthy data that is meaningful to your business. Then we create your custom GA4 reports as well as a custom Looker Studio dashboard so you can have the data you need to make better marketing decisions and get better results.

Month 3: Fine-Tune and Launch

The third and final month we fine-tune your measurement system so you’re getting the most useful data possible, we show you how to read your new, custom Looker Studio Dashboard and GA4 reports, and how to start marketing forward with forecasting. As a complimentary bonus, for this final month, we also analyze your reports for you and create a tailored slide presentation of your most important numbers with insights and recommendations on improving those numbers. This gives your measurement marketing a jumpstart and shows you how to use your new Measure Insight System to get the kind of insights that move the needle in your business. 

custom measurement marketing plan forecasting, optimizing
Measure Insight Management

Month 4+: Ongoing Measure Insight Management (Optional)

At the end of month 3, you can manage your Measure Insight System yourself or let us manage it for you. Your Measure Insight System makes it easy to get the numbers you need, but if you’re too busy or don’t want to read your reports yourself, we can dig deeper into your numbers for you. We’ll then create a monthly slide deck of insights and recommendations giving you a marketing game plan at your fingertips. Our Measure Insight Management Package also includes monthly system audits ensuring your measurement system and measurement tools are updated and running smoothly; and a continual evolution of your measurement system, by measuring new campaigns, funnels, adding new audiences, segments, reports, etc. We also offer BigQuery data setup and management to businesses ready to take control of their data. We offer three different tiers of our Measure Insight Management Package allowing us to fill whatever needs you have.

Get the answers you need to make the best decisions for your business

Book a free discovery call below and we can discuss your business and how the Measure Insight System can help improve your bottom line.

Frequently Asked Questions

The cost varies depending on your marketing tech, website tech, and current setup. 

After the free discovery call, we will provide a project-based quote.

If you are more interested in an individual project instead of a full overhaul of your measurement system, we will be more than happy to work with you. Check out our services page for more info.

The Measure Insight System typically takes about 90 days to complete. We can give a completion date after the discovery call. 

Here is a breakdown:

Month 1: Audit Your Analytics Setup and Develop a Custom Measure Insight Plan

The first month we audit your current analytics setup and get to know your customer journeys, your offerings and what questions you want to have answered about your marketing. We start creating a traffic tagging strategy so you know where all your traffic is coming from. Then we create a customized Measure Insight Plan that will give you the insights you need to make actionable decisions and reach your business goals.

Month 2: Build out Your New Measure Insights System

During the second month, we build out your measurement system. We set up your measurement tools, including Google Analytics 4 and Google Tag Manager so you can start collecting trustworthy data that is meaningful to your business. Then we create your custom GA4 reports as well as a custom Looker Studio dashboard so you can have the data you need to make better marketing decisions and get better results.

Month 3: Fine-Tune and Launch

The third and final month we fine tune your measurement system so you’re getting the most useful data possible. We show you how to read your new, custom Looker Studio Dashboard and GA4 reports. We also show you how to start marketing forward with forecasting. As a complimentary bonus, for this final month we analyze all your reports for you and create a tailored slide presentation of your most important numbers. We also give recommendations on improving those numbers, so you can see what’s possible with your new Measure Insight System. 

Month 4+: Ongoing Measure Insight Management (Optional)

At the end of month 3, you have the option to manage your measurement system yourself or let us manage it for you. Your Measure Insight System makes it easy for you to get your numbers, but if you don’t have the time, we can dig deeper into your data and hand you a comprehensive report full of insights and recommendations every month. Our Measure Insight Management Package also includes:  Monthly system audits ensuring your measurement system and measurement tools are updated and running smooth; continual evolution of your measurement system, by measuring new campaigns, funnels, adding new audiences, segments, reports, etc. We also offer BigQuery data setup and management to businesses ready to take control of their data. We offer three different tiers of our Measure Insight Management Package, something to fit the needs of every business.

There are 2 options for you:

  1. You can invest in our Measure Insight Management Package which makes it easy for you with a monthly slide deck of insights and recommendations regarding your most important KPIs, monthly system audits, data management, and the continued evolvement and expansion of your measurement system.

  2. Or you can manage it on your own. The Measure Insight System creates a system that makes it easy for you to get the numbers and insights you need. However, you miss out on the great perks of having your measurement system managed for you.

Yes, all assets are client-owned. We are purely measurement professionals who set up and build your marketing system including reports and dashboards.

You own everything. 

Schedule a time and date on the calendar Here. We will have a discovery call where we discuss your business goals, your current analytics setup, and how the Measure Insight System can make your data and reports, clear, insightful, and actionable. Or if you have a question first, you can Email Us Here. 

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